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Research papers

A method for improving the results of primary investigation by including the reasons for non-response in sample design and weighting

For years now, one has been able to note ever decreasing rates of exhaustiveness in random surveys. The decrease in exhaustiveness is mainly a phenomenon of the respondents, caused by continually increasing inclination towards non-response. Up to...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Christian von der Heyde
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
August 1, 1975
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Citation

von der Heyde, C. (1975a, August 01). A method for improving the results of primary investigation by including the reasons for non-response in sample design and weighting. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-method-for-improving-the-results-of-primary-investigation-by-including-the-reasons-for-non-response-in-sample-design-and-weighting


Research papers

How to improve the quality of research?

Quality is not a property in itself. It can be stated that quality is always related to costs. This is the reason why one could speak about the quality-cost-complex. Both factors are interrelated. Better research designs or bigger samples or both...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Lies Deggeller, Benno Stoppelman
August 1, 1975
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Citation

Deggeller and Stoppelman (1975a, August 01). How to improve the quality of research?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-to-improve-the-quality-of-research-


Research papers

Improving the efficiency of sample surveys in industrial markets

This paper is about some of the practical problems, and opportunities, of quantitative research in non-domestic markets. It deals with day-to-day questions of universe definitions, sampling frames, sample sizes and fractions, grossing up to universe...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Andrew Robert McIntosh
August 1, 1975
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Citation

McIntosh, A. R. (1975a, August 01). Improving the efficiency of sample surveys in industrial markets. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/improving-the-efficiency-of-sample-surveys-in-industrial-markets


Research papers

A method for improving the results of primary investigation by including the reasons for non-response in sample design and weighting (German)

For years now, one has been able to note ever decreasing rates of exhaustiveness in random surveys. The decrease in exhaustiveness is mainly a phenomenon of the respondents, caused by continually increasing inclination towards non-response. Up to...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Christian von der Heyde
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
August 1, 1975
×

Citation

von der Heyde, C. (1975a, August 01). A method for improving the results of primary investigation by including the reasons for non-response in sample design and weighting (German). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-method-for-improving-the-results-of-primary-investigation-by-including-the-reasons-for-non-response-in-sample-design-and-weighting-german-


Research papers

Opinion polling viewed by a late starter

The author draw from his experience that opinion polling is part of the main-stream of market research, not a seapart methodology. The remaining sections of this paper deal with his view on both technical and non-technical problems that have arisen...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Norman L. Webb
Company: Gallup International Association
August 1, 1975
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Citation

Webb, N. L. (1975a, August 01). Opinion polling viewed by a late starter. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/opinion-polling-viewed-by-a-late-starter


Research papers

The possibilities of utilizing large samples in the financial field

For almost five years the Infratest financial research has been conducting continuous inquiries based on large numbers of cases. The financial market data service is based on 20.000 eases, a sample which is conducted in 10 subordinate samples,...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Authors: J. Buchner, T. Achelis
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
February 1, 1975
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Citation

Buchner and Achelis (1975a, February 01). The possibilities of utilizing large samples in the financial field. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-possibilities-of-utilizing-large-samples-in-the-financial-field


Research papers

The possibilities of utilizing large samples in the financial field (German)

For almost five years the Infratest financial research has been conducting continuous inquiries based on large numbers of cases. The financial market data service is based on 20.000 eases, a sample which is conducted in 10 subordinate samples,...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Authors: J. Buchner, T. Achelis
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
February 1, 1975
×

Citation

Buchner and Achelis (1975a, February 01). The possibilities of utilizing large samples in the financial field (German). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-possibilities-of-utilizing-large-samples-in-the-financial-field-german-


Research papers

Research for the non-household market for goods and services

This paper is based on a study dealing with one of the three segments of the non-household market for goods and services: the segment consisting of "work-locations". Initiated by Douwe Egberts B.V., this study was carried out for the first time by...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: W. G. M. Steur, Jean F. K. Dinjens
September 1, 1974
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Citation

Steur and Dinjens (1974a, September 01). Research for the non-household market for goods and services. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-for-the-non-household-market-for-goods-and-services


Research papers

Spatial view of data according to the TypTop method (French)

TYPTOP is a new method of sample survey and of data processing, allowing to get a spatial view of the elements to be studied: - New or existing products; - Brands; - Advertisements; - Politicians. This method lies on the 3 following components: 1) An...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Henri Bergonier, D. Wattez
September 1, 1974
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Citation

Bergonier and Wattez (1974a, September 01). Spatial view of data according to the TypTop method (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/spatial-view-of-data-according-to-the-typtop-method-french-